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Different kinds of KeywordsKeyword can be classified into three categories :-Single word Keyword -Multiple word Keyword -Keywords based on Theme Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based. Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages. #Keyword of Single word Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience. Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information. Instead single word keywords are good theme keywords. We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords. Example: Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc. #Keyword of Multiple words Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience. Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products. #Keywords based on Theme Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s). Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings. Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics. About the author: I'm Rakesh Ojha and I have been into SEO field for the last 4 years. I'll be submitting more articles on SEO topics in the future. I work as Manager - Online Marketing in an indian Firm - Mosaic Services(http://www.mosaic-service.com). Circulated by Article Emporium How I Got Hundreds Of Links To My Website I finally got my web site to the top of MSN for a very competitive keyword - "free paid surveys". I knew that if you want your website to rank high with the major search engines you must get other web sites link to yours. I was also aware that there are several fr... Are You Getting Nuked By Google Lately? Are You Getting Nuked By Google Lately? By: Martin Lemieux Since the last Google update, there have been many instances and examples of the Google Nuke Bot! This is what I call it anyway. Have you visited a favorite website lately only to realize they've been nuked by ... Find Powerful Keyword Phrases in Five Easy Steps! You may not realize it, but in the next few minutes you are going to learn one of the three most important steps to a successful pay-per-click campaign. That is, how do we find powerful keyword phrases in five easy steps? And the best of all, these steps are absolutely free! ... Keyword Targeting Strategy In Your Site Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that. Keywords Targeting Strategy for Keyword of Single word: ------------------------------------------------------- ... Search Engine Results and the PDF USER TRAP Many major search engines (Google, Fast, Inktomi, MSN) now have the capability to index PDF files and return them in search results. If you are a Web site owner with PDF files on your site, this is good news. If you are an SEO, you also know that the new capability presents poten... 23 Ways To Use An Ad Tracker The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker. FOR AFFILIATES #1. The Long Url Problem Have you ev... Great Website! But where are your customers? You have a great website now where are the customers? A great website without customers is like a mega mall in the middle of a desert with no road leading to it. In order to sell you need customers, but how do you get the traffic to your website? There are numer... Utilize Those Traffic Exchanges. I`ve had people come to me and say "Traffic Exchanges are useless, and I don`t have time to click anyway", or they`ll say "There are too many of them, and I find it all overwhelming" Here`s what I say: Ok, the traffic may not be 100% targeted visitors, but somebody, somewh... How to Do a Local Job Search Many people are out there looking for a job. A local job search can often be difficult. But did you know you can do a local job search right from your own home? You can even do a local job search without even having to get up from your chair. How do you do a local job search? ... Sitemaps and Hypertext Links: "Food" for Search Engine Robots Sitemaps and hypertext links are "food" for search engine robots. We will look at the value of text links for optimal spidering, and the importance of using a sitemap in order to help search engine robots reach your website's deeper pages. Hypertext Links Search engine ro... Great Website! But where are your customers? You have a great website now where are the customers? A great website without customers is like a mega mall in the middle of a desert with no road leading to it. In order to sell you need customers, but how do you get the traffic to your website? There are numer... Jaw Dropping Ad Copy Secrets Do you need powerful copy secrets to increase your traffic and sales? I tested interesting ways to grow my sales an profits... You can find my methods below. I'm sure they will help you on getting more good results. Include an article or review ... Different kinds of Keywords Keyword can be classified into three categories : -Single word Keyword -Multiple word Keyword -Keywords based on Theme Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called te... eMergent Marketing- Website Conversion, Usability & SEO eMergent Marketing of Cleveland, Ohio is a bright, young search engine optimization company emerging in an industry surrounded by hype and cynicism. eMergent Marketing has expanded its SEO arsenal by offering Web site usability testing and conversion services to its clients, in ord... How to promote website's popularity? Once your site is launched, half your battle is won. What lies ahead is the interesting and challenging part of the game. Learning the basics of HTML, creating pages etc actually gets boring for some and they leave it at that.. But once you are beyond the basics, lif...
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